Snapchat is determined to enter the augmented reality

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Summary: The social network of the moment Snapchat continues to generate news, in their quest to stand and be one step ahead of other social networks. Now there are indications that Snapchat is determined to enter the augmented reality with which it can take their friendly and fun filters to another dimension. In the field of the virtual reality it seems clear the dispute between several device manufacturers in the technology industry: Oculus and Samsung with the Gear VR were the first to start the r

The social network of the moment Snapchat continues to generate news, in their quest to stand and be one step ahead of other social networks. Now there are indications that Snapchat is determined to enter the augmented reality with which it can take their friendly and fun filters to another dimension.

In the field of the virtual reality it seems clear the dispute between several device manufacturers in the technology industry: Oculus and Samsung with the Gear VR were the first to start the race, but gradually it have joined others like HTC and Sony PlayStation VR .
Although like it, the augmented reality has its own characteristics that differentiate it: this allows the user experience of the virtual world in real, without folly of the wearables.

Snapchat augmented real

What Snapchat is planning, would be a natural step and consistent with the philosophy of this social network. According to Business Insider, there is evidence that the platform wants to expand beyond the mobile. In fact this is not the first time it is known that the founder of Snapchat, Evan Spiegel , is working on tests of prototypes of sunglasses for augmented reality, based in part on the technology obtained when it bought the company Vergence Labs.

The social network has been hiring talent from Microsoft, Google, Qualcomm and Nokia, which could also be interpreted as a clear commitment with the augmented reality technology. To confirm this strategy, Snapchat offers a host of new opportunities for the advertisers, which, let us to remember a time now are giving them all the facilities . the augmented reality offers much potential and they want to surpass their direct competitors (Facebook, YouTube, Instagram...), they offer a differential value.

For sure it is not known whether the best way to generate an income in the company is this method. Assuming that most of the Snapchat users have an age below the 18 years, which of their income is often not enough to buy a pair of virtual reality. For this reason, the launch of the glasses of this type, for a company that has not had experience with the hardware in the past, can cost them dearly.

But from another point of view, it may launch a new product, to help us have a better experience with the application, so you get awaken a need to buy it to see if it's worth. And clearly, at a competitive price. Snapchat reached, every day, a 41% of millennials in the United States of America, and its users spend an average of 20 seconds playing with one of their sponsored filters.

The company is valued at 16,000 million dollars, to create an ecosystem where the messages and the photographs destroy themselves by themselves. But as often happens with this type of application over the time just down the ladder of better applications to finally be forgotten. Well, the Snapchat investors want to continue increasing the value of the application in a manner somewhat risky.

Tags: Snapchat - News - Tech - Augmented Reality

Jefferson Da
"Trying to change the world!"

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3 years, 4 months ago

70JohnsonK  1 comments

I don't find your not setting up periscope when I just set it up again some people in Burger King close to 9 months ago had ity in my phone for a better reason than what ever whoever is involved messing my life up intentionally


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